In this final piece of the series, let’s take a closer look at who can benefit from Cross-Border KOLs.
1. Established Brands With A Global Presence
When a brand:
- launches new product lines, the KOLs can make their audience aware of these products, but also actively start selling them during “live streaming”, providing exclusive opportunities.
- wants to promote a certain product or SKU, the KOL can use their influence to connect with their followers and share why this product is special or relevant for them.
- to demonstrate to the Chinese audience part of the European market. Brands and products from the EU are often regarded as desirable and luxurious, i.e., a Perfume or Lipstick made in Paris.
2. Emerging Brands Who Plan to Enter The Chinese Market
For brands:
- new to the Chinese market and intends to test their adoption, it can use Cross-Border KOL’s influence to see which products are most attractive to the market.
- planning to seed the market before launching on a bigger scale, they can use word-of-mouth to create excitement and buzz, and accelerating the adoption-rate of new products.
3. Brands’ Chinese Presence or Marketing Agencies
- Brands with an established strategy in China can be helped by showing authentication/certification from Europe. Validation of product safety is a key component in winning over Chinese customers.
- Driving brands sales strategy in both territories as the Cross-Border KOLs are experts in both cultures and trends.
Are you facing one of the above-mentioned situations?
Contact us to work with cross-border influencers.
Email: info@cross-border-kol.com
