In this year’s Milan Fashion Week, two classic traditional fashion brands ushered in a new atmosphere. In addition to Ferragamo, a Florentine luxury brand that dyed Milan’s historic sites bright red, the other is BALLY, a century-old Swiss brand that started out as a shoemaker. In January this year, Nicolas Girotto, CEO of BALLY, officially appointed Rhuigi Villaseñor, the manager of Rhude, a well-known American street brand, as the brand creative director, responsible for the creative guidance of the entire brand, and starting from the spring and summer of 2023, he created the first season for Bally.
The first show is scheduled for September 24th in Milan, and the schedule on the same day is packed with strong opponents including Bottega Veneta, Moncler, Dolce & Gabbana and Jil Sander, not to mention another highly anticipated veteran Ferragamo , will also be the first work of the same design rookie Maximilian Davis. Rhuigi Villaseñor, a powerful fashion talent today, led the 171-year-old luxury brand back to the fashion week stage. This is also Bally’s first physical show after 20 years.
It’s about being rich and sexy. It’s about what I want to wear when I go out, what my friends want to wear when they go out, and what I think other people want to wear when they go out.” The impression of being an “old brand” in the past is infused with modern style and bold lines. The neckline that reaches down to the navel, the slit that reaches to the waist, and the design of asymmetrical hollowed out tailoring are skillfully integrated into Bally’s century-old elegant genes. eyes lit up.
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