What is “种草” Seeding?
种草(Zhong Cao), directly translated a...
07
Jun
03
Jun
Reasons RED will overtake the Chinese market as the most used UGC platform
Overview
Red, founded less than 10 years ago, has gained over 300 m...
02
Apr
Understanding Cross-Border KOL: who can benefit?
In this final piece of the series, let’s take a closer look at who can benefit from Cross-Border KOLs.
30
Mar
Understanding Cross-Border KOL: Why it is important?
Previously we’ve discussed what are Cross-Border Influencers and the impact they can have across multiple market ...
25
Mar
Understanding Cross-Border KOL: What is Cross-Border KOL?
Understanding Cross-Border KOL ...
05
Mar
3 ‘CHANGE MANAGEMENT’ ACTIONS FOR DESIGNER BRANDS
Covid-19 has inexplicitly changed distribution channel behaviours in both retail, and wholesale. With it, we have...
01
Sep
3 best practices to ensure a long life for your brand in China
As an experience-abundant cross-border marketer and sales strategist between Europe and China, I often come across pitfalls not only du...
16
Jun
3 reasons why you should stay outside China now, if you want to sell in China.
Selling to China? Sure... the biggest market to see fast growing effect on overseas products.
Cross-border e-commerce (especi...
10
May
THE cross-border branding and eCommerce distribution platform (to China) published its pre-launching interview video
AtMall.com published a pre-launching interview video with Snoozebaby: AtMall Interviews Snoozebaby Amsterdam (To Chinese market)...
19
May
Five keys to connect with China’s wired consumers
China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its uni...